So you came up with a brilliant idea for a mobile app? That’s fantastic but, before you go out find a developer and quit your day job, there is allot of factors that will help or hurt the success of your app.
The first thing you must understand that the competition is fierce in both the Apple and Android markets. My research came up with this staggering statistic: July 2014. As of that month, Android users were able to choose between 1.3 million apps. Apple’s App Store remained the second-largest app store with 1.2 million available apps. Now I don’t say this to discourage you, just to inform you that just creating the app and putting it in either app stores and waiting for the cash to poor into your bank account most likely will not happen. The good news is there are things that can do to get your app noticed and actually make money with your apps!
The first step is research. What’s fantastic about the app stores is there is a plethora of information available for free, you just need to spend some time and look for it. There are two schools of thought when evaluating an idea for a new app. First if a similar app does not currently exist then it going to be a very risky venture however, you also have the greatest potential to make a huge profit if the app catches on. The second thought is to improve on existing apps in the stores. Many times a good approach is to simply take what is already somewhat popular and try to somehow improve it to shift the sales onto your app. Some ways you can do this are, a better slicker UI, less cluttered interface, make it easier to use, or a less expensive version of the app. If people have noted missing functions or app crashes then you can focus on those types of things for your app to gain the competitive edge.
The stores make it easy to research and read the user comments about the apps. You can use these comments to help design your apps to meet those needs. It’s up to you to do the research and use this information to your advantage.
Put some thought and think about your price points. If your app had very wide appear (an app to track sleep for instance) you can expect a large download base and you can price your app less expensively. If your app is more niche based (an app for bass fishermen for instance) then you can price your app higher because it will not have mass appeal.
In either case your app needs to be very good, perform the features well and must work flawlessly with no bugs. Again this is hard to do but not impossible. Another thing you can do is bounce your idea off a few friends that will be honest with you and see what their reactions are. Tell them to please give you input on what they think of the idea and possible ways they would use the type of app you are thinking about creating.
Hopefully this post gave you something to think about before you spend time or money developing your app. I love app development and the one quote I think that is very relative to this business is by Steve Jobs: “Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again”.
Here’s to you creating that killer app that changes the world!