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Marketing
Category Archives: Marketing
Panda Kung Fu Stack Game

IconI have just released a new game for the iPhone & Ipad. It’s actually a reskin which I changed out the graphics & music and renamed to Panda Kung Fu Stack. This is actually a marketing experiment that I came up with timing the release of this new game with the same day the movie King Fu Panda 3 gets released.

It will be interesting to see how the downloads for this game get affected by having a similar name to the movie. I was actually thinking that Apple was going to reject this app because the name is so close to the actual movie name. To my surprise they actually did accept it and I did not need to come up with another name, and rebrand the screen shots and demo movie for the app store (which is not hard to do but still allot of extra work that I would needed to complete).

The game is free and is supported by Chartboost & Admob ads. I will post the results of this marketing experiment when I get some additional data back. If you would like to checkout the game you can click on the app store image below!

appstore

Flying Penguin Jump Trailer

I put together a trailer for my game Flying Penguin Jump. It was actually pretty easy to put this together using iMovie on my MAC. I had allot of fun putting this together, let me know what you think of it!



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Sensor Tower Review

STIt’s no secret that the app stores have become a very competitive environment. The days are long gone where you can simply create an app, get it uploaded and accepted in an app store and have 100’s to 1,000’s of downloads without doing any additional steps. These days you have to perform additional steps and research to identify how strong or weak your competition is and if it’s even worth putting the development time and money into an app. This research will only be as good as the tools you are using to rate the competing applications and the keywords they are using to try to target their key demographic. Without these tools you would only be guessing which is never a good thing especially when there will be allot of time and possibly money invested into what you are developing.

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20 Techniques That You Can Use Today To Increase Your App Downloads

downloadOne of the main thing I hear developers are looking for (myself include in this) is how do I increase my downloads for my app in the app stores? I came up with a list of 20 items that you should consider. Some of these may or may not be appropriate depending what your app is and what it does. Check it out!  Continue Reading →

How To Do a Great App Marketing Video

A good demo video posted on YouTube is a good way to market a mobile app and get some additional downloads. I found a good demo video for an app called iSnipe hockey shooter trainer from How To Hockey. This is a very niche type of app to help hockey players practice and improve their skills for the game. Checkout the video below then read the rest of this post, I think you will find it useful! Continue Reading →

Getting The Word Out About Your App

Can-Talk2Marketing for your new application is a critical step if your app is going to be successful. Just having a well programmed app that has a nice look and feel and performs smoothly is now not enough to ensure you will get downloads or people purchasing your app in the app stores. One of the key things you can do to get the word out are press releases. Here I will give you a few tips on press releases, whom to contact and, what types of things will get a reporter or editor interested in what you are doing which may lead to a story about you and your app. Continue Reading →

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